Cold Calling

In an effort to make Home Horse Care as massive as possible I have been reading every business book in the library that has caught my eye (ok, truth be told, I have checked out just about every business book in the library and completed reading half a dozen. Don't judge me). "What They Don't Teach You In Harvard Business School," "How To Start A Small Business in 30 Days," "Rich Dad, Poor Dad," "How To Strike It Rich In Small Business"....the list goes on, but I'm sure you get the point. The books have all drilled into my head how important it is to network, make cold calls and just get business coming in. I'm getting better at this part of it and successfully completed 2 cold calls yesterday! Wow, I'm such an entrepreneur (sarcastically). Forgive me, but cold calling sucks. I hate the feeling of calling someone you don't know and being that familiar voice we all hate on the other end.

"Hi, I'm Jenny and I own a company called Home Horse Care. I would like to talk to you about your pets."

*click*

They hang up.

I try to tell myself that even though when I'm making these calls my heart is beating faster than normal, my hands are shaky and I mix up words, it's good for business and its good for me. I'm a big believer in the theory that if something is scary or uncomfortable, its usually because it is something unfamiliar and the more you practice that thing, the better you'll get at it....and the bigger reward you will reap. But, cold calling still sucks. Therefore (in my Jenny way of thinking) I assume that the reward will be huge....I'm hoping a million bucks.